The Wasted, Unproductive Follow Up Call I received a telephone call yesterday. It was someone I'd met at a networking group months ago. She reintroduced herself, mentioned the group where we'd met and said she was calling to follow up. She did not say about what. I asked the question for her, "Why are you … [Read more...]

COVER YOURSELF - One of your biggest sales tools is your book's cover. Did you know that if someone sees your book on the shelf, you have less than 30 seconds to sell it? One of your biggest sales tools is your book's cover. Did you know that if someone sees your book on the shelf, you have less than 30 seconds to sell it? Remember, too, that your … [Read more...]

We are ending the year with a "best of the best" segment. Unoriginal perhaps, but here are some of the best book marketing tips that some of the best book marketers shared with us in 2004. http://www.jackstreet.com/jackstreet/JBZ.best2004.cfm … [Read more...]

Self-publishing guru Dan Poynter and sidekick Danny O. Snow remind independent publishers to be careful about sending out review copies in December. This is due to reports that some unethical "reviewers" may use them for holiday presents! Self-publishing guru Dan Poynter and sidekick Danny O. Snow remind independent publishers to be careful about … [Read more...]

Your Marketing Thermometer By Brian Jud Do you want to make your business more profitable in 2005 than it was in 2004? You may be able to make that happen by adopting a simple system for measuring and evaluating your sales results. Regular evaluation of your progress can show you if you are on track to reach your objective. At the same time, it … [Read more...]

Lessons from the Job Hunt I had fifty applicants and only one job to offer. Who would win it—and why? And what the heck does this have to do with book promotion? This month I hired a part-time assistant. And in the process of looking for the perfect candidate, I realized that looking for a job has a lot in common with book promotion. Let me … [Read more...]

I would like to take this holiday season to honor the men and women of the US Military who have given their lives this past year in the service of the country they loved and the freedoms they cherished. My prayers go out to all the friends and families these servicemen and women left behind. May their sacrifices never be forgotten. Happy Holidays … [Read more...]