We run into many new “publishers” these days. With the proliferation of digital printing technologies and Print-On-Demand (POD), many new companies have sprouted up (anyone remember SPROUT?) These companies offer many different combinations of book creation services that can confound and trap an eager writer.

Everyone likes to be respected and listened to. If you want to be successful in publishing you’ll need to build an attitude of trust. People want to be around and work with those who are sincerely interested in them.

The term special sales is commonly used to describe revenue opportunities outside of bookstores. Tales of corporations buying hundreds of thousands of books whet our appetites and generate visions of grandeur. However, after spending fruitless months or years contacting corporations, most independent publishers learn that these visions can be mirages.

Publishing your book is the easy part. The big hurdle is getting them into the hands of readers. Ron Pramschufer has been in the book publishing business for over 30 years and explains how book distribution works, why book distribution has become so difficult and more importantly how self-publishers can get their books distributed using the Thor Distribution program.

Until now, I’ve recommended that POD really isn’t ideal for most books. POD (which stands for Print-on-Demand) publishing is the denigrated vanity publishing of yesteryear dressed up in the Emperor’s New Clothes.

RJ Communications introduces Thor Distribution. It’s all about availability. Print on Demand.
This is certainly a phrase that has been bantered around a lot lately. George Orwell would have loved this phrase (along with Subsidy Press). First off, we have had “Print on Demand” since the days of Benjamin Franklin. The customer “demands” and the printer “prints”.