Think PR: The Mind of a Publicist The way you think is everything in the world of public relations, as it is in most aspects of life. What I have found, is that the better you prepare yourself, the better the end results are more likely to be. To PR or not to PR, now that really is … [Read more...]

Trademarks and the Literary Entrepreneur Like other business people, Literary Entrepreneurs use trademarks or brands on their products and services to identify them and distinguish them from those of their competitors. The terms trademark, brand, and brand name are often used interchangeably. A trademark … [Read more...]

Business Burnout How do you beat business burnout? Working in the publishing industry is tough--long hours, stress and run ins with Murphys Law can make anyone a candidate for burnout. Burnout can result in serious emotional and physical problems as well as a decline in profits. Here are … [Read more...]

WRITING LIFE My sister-in-law who lives in New York loves to show off her city. When she points out the big publishing houses to me, I look at them in awe. Those fabled names and familiar addresses are the Holy Grail to a writer. It would be wonderful to see one of them on the … [Read more...]

Goals are Worthless… Goals are the foundation of a solid marketing plan. They provide a target at which to aim, the standard against which you can gauge your company’s progress. They divide your vision statement into manageable steps and provide a path to … [Read more...]

The Publishing Game Presents... Book Covers Have you fallen prey to the classic mistake of new self-publishers? Have you spent a lot of time and energy on your book’s content—and then whipped off your own book cover? Don’t do it. Although the technical aspects of … [Read more...]

Should I be looking outside the U.S. to print my black-and-white book? Generally the answer is no. Paper, plates, and inks—the main materials in the printing process—cost the same here as they do anywhere else in the world. Printing presses and other related equipment cost the same no matter where … [Read more...]