The way you think is everything in the world of public relations, as it is in most aspects of life. What I have found, is that the better you prepare yourself, the better the end results are more likely to be.

Like other business people, Literary Entrepreneurs use trademarks or brands on their products and services to identify them and distinguish them from those of their competitors.

How do you beat business burnout? Working in the publishing industry is tough–long hours, stress and run ins with Murphys Law can make anyone a candidate for burnout.

My sister-in-law who lives in New York loves to show off her city. When she points out the big publishing houses to me, I look at them in awe. Those fabled names and familiar addresses are the Holy Grail to a writer.

Goals are the foundation of a solid marketing plan. They provide a target at which to aim, the standard against which you can gauge your company’s progress

Have you fallen prey to the classic mistake of new self-publishers? Have you spent a lot of time and energy on your book’s content—and then whipped off your own book cover?

Generally the answer is no. Paper, plates, and inks “the main materials in the printing process” cost the same here as they do anywhere else in the world.