We writers, like other artists and creative people, are notorious for getting caught up in the process of creating, often at the expense of fully comprehending and appreciating the business side of writing.

Producers at top shows may receive hundreds of requests from authors to appear on their shows every day. The cover letter you send with your press kit must attract their attention quickly and make you stand out — in a positive way — from the other potential guests.

Publishing is changing—for the better. There is a New Model for book writing, producing, selling and promoting. One part of this revolutionary change is in book promoting.

Here are several ways to use new technology to promote your book faster, easier and cheaper.

It’s called “buzz” the art of getting lots of people to tell other people
about your book. Buzz is cheap, it’s effective and it moves books.

Listen to our interview with the author of “The Anatomy of Buzz” and learn how to use word of mouth marketing to sell your books. Here’s the link to the interview. it will be live within the hour!

Finding a literary agent for your book can be extremely challenging – or it can be a piece of cake. And you can get a literary agent even after you’ve self-published. In fact, that might make it easier. Here’s how:

I am writing this from 34,000 feet, somewhere over the hinterlands of America, on my way back to New York City from Book Expo America (BEA) in Los Angeles…