Just a short year ago, reviews and interview requests would be coming in left and right for my clients. I’ve noticed in the last quarter of 2002 that, as a publicist, I’ve had to fight tooth and nail for limited editorial space. Publications would rather sell you an ad space.
For the small publisher or author trying to get public attention, this trend means several things…

A book coach is a publishing consultant without the frills. A talented and dedicated book coach works closely with you to save you many hours of time, tons of frustration, and lots of money.

An engineer can look at the foundation of a building under construction and tell you its eventual height. The deeper the base, the higher the structure will be. Similarly, an independent publisher must create a strong foundation to support a title’s future growth. This preparation is performed in five phases.

Book pricing depends more upon genre or category than on production costs. Here is a formula for determining how to price your book: You must look at price from the bottom up and from the top down.

So the easiest way to get newspapers interested in your book is to send them a press release announcing the book, right?
Wrong. The media gets thousands of such announcements—and most go directly into the garbage pail.

Actually, the answer to both questions is pretty easy. If you submit your manuscript to a “Publisher,” receive an acceptance letter, a royalty contract and a promise of a check as a royalty advance upon signing the contract, you are dealing with a publisher and are, in truth, being published.