MAXIMIZE YOUR PUBLICITY BUDGET! By Jeffrey Bowen, President & Publisher of http://www.pubinsider.com and editor of the free monthly e-zine, PubInsider Monthly Just a short year ago, reviews and interview requests would be coming in left and right for my clients. I’ve noticed in the last quarter of 2002 that, … [Read more...]

What is a book coach and how can one help me with my book? A book coach is a publishing consultant without the frills. A talented and dedicated book coach works closely with you to save you many hours of time, tons of frustration, and lots of money. Specific services a good book coach will offer include the … [Read more...]

Sell No Book Before Its Time An engineer can look at the foundation of a building under construction and tell you its eventual height. The deeper the base, the higher the structure will be. Similarly, an independent publisher must create a strong … [Read more...]

Co-operative Book Promotion by Dan Poynter Book promotion is expensive. The challenges are that books are a lowticket item (they do not cost much so you have to sell a bunch to pay for the promotion), their subjects are targeted to a small group of people (an individual … [Read more...]

Book yourself a holiday! So the easiest way to get newspapers interested in your book is to send them a press release announcing the book, right? Wrong. The media gets thousands of such announcements—and most go directly into the garbage pail. But you can get all the press attention you want. Here’s how to get your book the … [Read more...]

How can I tell if the company who promises to publish my book is a real publisher or just another vanity press publisher trying to take my money? Do I really need an ISBN number? Actually, the answer to both questions is pretty easy. If you submit your manuscript to a “Publisher,” receive an acceptance … [Read more...]