Archive for March, 2003

Errol Smith

Sound Strategies with Errol Smith

Tuesday, March 11th, 2003

How did Mark Victor Hansen sell over 80 million of his Chicken Soup for the Soul Books. Listen as Mark shares some of his best book marketing ideas, including how to pick a killer title and what to do about a book that just isn’t selling.

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Designing Your Books as Sales Aids

Tuesday, March 11th, 2003

The marketability of a book is determined not only by its editorial content and the qualifications and fame of the author but also by the design, packaging, and price of the book. In this report, we’ll discuss the last three elements in greater detail.

Filed under: Book Marketing, Design & Layout, Publishing Basics | No Comments »

Brian Jud

You Can Get There From Here

Tuesday, March 11th, 2003

There are thousands of bookstores in the U.S, but it would be a monumental and expensive proposition for you to sell your books to each of them personally.

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How to Price a Book

Tuesday, March 11th, 2003

Book pricing depends more upon genre or category than on production costs. Here is a formula for determining how to price your book: You must look at price from the bottom up and from the top down.

Filed under: Publishing Basics, Sales And Marketing, Sales Tips | No Comments »

Fern Reiss

Bookstores are terrible places to sell books.

Tuesday, March 11th, 2003

The margins are low—you gross less than $4.50 on every $10 book. You get crummy display space—just the spine of your book shows. And let’s face it—the competition is awful.

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Ron Pramschufer

Is there a difference in appearance between a digitally produced book and one produced by standard offset printing?

Tuesday, March 11th, 2003

Every time I listen to the Reader’s Radio interview with Dan Poynter on “The New Book Model.” I have to chuckle…Dan states with authority, when referring to digitally produced books, that, “They look just like any other book… I challenge you to even tell the difference.”

Filed under: Book Printing, Publishing Basics | No Comments »