How did Mark Victor Hansen sell over 80 million of his Chicken Soup for the Soul Books. Listen as Mark shares some of his best book marketing ideas, including how to pick a killer title and what to do about a book that just isn’t selling.

The marketability of a book is determined not only by its editorial content and the qualifications and fame of the author but also by the design, packaging, and price of the book. In this report, we’ll discuss the last three elements in greater detail.

There are thousands of bookstores in the U.S, but it would be a monumental and expensive proposition for you to sell your books to each of them personally.

Book pricing depends more upon genre or category than on production costs. Here is a formula for determining how to price your book: You must look at price from the bottom up and from the top down.

The margins are low—you gross less than $4.50 on every $10 book. You get crummy display space—just the spine of your book shows. And let’s face it—the competition is awful.

Every time I listen to the Reader’s Radio interview with Dan Poynter on “The New Book Model.” I have to chuckle…Dan states with authority, when referring to digitally produced books, that, “They look just like any other book… I challenge you to even tell the difference.”