Knowledge is Power!

  1. Publish (pub•lish), v., pub•lish•ing, To prepare and issue (printed material) for public distribution or sale.
  2. Basic (ba•sic) - Of, relating to, or forming a base; fundamental:
  3. Publisher (pub•lish•er) - n. One that is engaged in publishing printed material.
  4. Self, n. pl. selves - 1. The total, essential, or particular being of a person; the individual:
  5. Vanity Press n. A publisher that publishes a book at the expense of the author.
The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company. Updated in 2003. Published by Houghton Mifflin Company. All rights reserved

Self-Publishing is a virtual minefield. To successfully navigate the treacherous waters ahead you need to understand the “Basics” of Publishing as well as some “Basic” definitions.

Based on the above a “self-publisher” would be an individual who is engaged in the publishing of printed material. It’s as easy as that. If You Are Not The Publisher…You Are Not A Self- Publisher, Nor Are You Self-Publishing. The Publisher owns the ISBN used to identify your book. If you do not own the ISBN that appears in your book, you are not the publisher nor are you self-publishing.

On the other hand, look closely at the definition of vanity press. If you are not the publisher but are paying a publisher to publish your book, your book is being published by a vanity publisher. … Period…. No matter what they call themselves.

Your self-publishing journey starts with the purchase of a single ISBN. If you are interested in getting started on that journey, click here.

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Tap Into the Lucrative Library Market

by Patrica Fry ~ April 17th, 2008

When I produced my first self-published book, “The Ojai Valley, An Illustrated History,” part of my promotions plan was to go after library sales. At that time, libraries paid full price for books. Some still do, but most of them prefer getting a discount whenever they can.

The Amazon POD Ultimatum: What Does It Mean To You?

by Marion Gropen ~ April 17th, 2008

What was the ultimatum? Roughly paraphrased: All POD printed books must either be printed at Amazon’s own printers, be part of the Amazon Advantage program or Amazon will stop selling them. They’ll still be listed, but only in the “used and new” section.

Is Amazon’s BookSurge Really a Raw Deal?

by H. L. Nigro ~ April 17th, 2008

Recently, Amazon announced that all self-, subsidy, and small publishers would have their “buy” buttons turned off on their Amazon pages unless they produced those books through its BookSurge POD printing/publishing unit.(

Amazon Just Doesn’t Understand Ethics

by Walt Shiel ~ April 17th, 2008

Since this Amazon brouhaha started, I have maintained that I really don’t know whether Amazon’s actions are illegal (anti-trust, restraint of trade, etc.). I’m not a lawyer, after all, nor do I play one on YouTube. But, in my opinion, Amazon’s actions are unethical with all the hallmarks of a marketplace bully.

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by Rick Gettle ~ April 17th, 2008

NINETY-FIVE PERCENT OF ALL NEW BUSINESSES GO OUT OF BUSINESS WITHIN THE FIRST FIVE YEARS OR LESS.
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What do you think about Amazon’s announcement that small publishers need to print with their printer in order to be listed on Amazon?

by Ron Pramschufer ~ April 17th, 2008

To regular readers of this column, this announcement should have come as no surprise. I wrote about this last summer. Most “experts” thought I was out of my mind. Looks like I get the last laugh, now. First off, if you are selling books through a distributor or selling via Amazon Advantage, this announcement means nothing. If your book is available on Amazon via one of the various POD (Print on Demand) programs…

How to Turn Your Book Signing into a Sell-Out!

by Judy LeBlanc ~ April 17th, 2008

Everyone loves a successful book signing! When I had my very first book signing it was a total flop! Well, maybe not totally, the book store did order six books and I did sell two of them! But success comes after failure only if you try again.