Self-Publishing is a virtual minefield. To successfully navigate the treacherous waters ahead you need to understand the “Basics” of Publishing as well as some “Basic” definitions.
Based on the above a “self-publisher” would be an individual who is engaged in the publishing of printed material. It’s as easy as that. If You Are Not The Publisher…You Are Not A Self- Publisher, Nor Are You Self-Publishing. The Publisher owns the ISBN used to identify your book. If you do not own the ISBN that appears in your book, you are not the publisher nor are you self-publishing.
On the other hand, look closely at the definition of vanity press. If you are not the publisher but are paying a publisher to publish your book, your book is being published by a vanity publisher. … Period…. No matter what they call themselves.
Your self-publishing journey starts with the purchase of a single ISBN. If you are interested in getting started on that journey, click here.
To help you understand the basics of Self Publishing you can download a free copy of our Free Publishing Basics - Navigating the Self-Publishing Minefield E-Book.
So what did you think about this year’s Book Expo America? This year Book Expo was back in New York City for the first of five consecutive years. As a New Yorker, I love the idea of not having to fly off to some exotic place like Chicago or LA but as an industry “insider”, [...]
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Publishing Basics |
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I just finished compiling another issue of the SPAWN Market Update for the member area of the SPAWN website. That’s Small Publishers, Artists and Writers Network, www.spawn.org.
In so doing, I had occasion to check publishers’ guidelines, their announced calls for submissions and their press releases telling about some innovative new publishing options for authors. Guess [...]
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Publishing Basics |
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Special-sales marketing is the process of selling your books to individuals — or to professional buyers — in businesses other than bookstores. In non-bookstore marketing, a successful title is written in response to an identified need, is published in the form desired by the reader, then is properly priced, distributed and promoted directly to a [...]
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There is no denying that the economy is forcing people to redesign their promotional budget. The choices authors and experts have to make when it comes to PR have to be highly effective to make each dollar count. So how does an expert decide which strategy to implement when funds are scarce and sales are [...]
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Book Marketing, Book Marketing $ Sales |
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Some authors and speakers have a hard time talking in front of a group of people. As a result, here is a brief list of techniques that a person can use to help manage their fears of speaking in front of large groups of people.
A person should take a deep breath and try to find something [...]
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Publishing Basics |
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Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people [...]
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Book Marketing $ Sales |
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A few weeks ago I took on a client and offered to help boost her sales by redesigning her website. With her previous design, which had been up for several months, she had garnered no sales. We began our experiment, and within a short period of time started receiving positive feedback from visitors, an [...]
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Internet Sales And Marketing |
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